3 Signs Your Customers Don’t Get It

Signs Your Customers Don’t Get It

Value Drift could be killing your sales. Here are the warning signs. Whether you are responsible for your company’s overall growth strategy, or are a salesperson with a quota, it’s crazy-making when customers don’t “get” the value of your amazing offering. If you are confident that your B2B product or service creates significant business value…

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“Growth” is Not a Strategy

Growth is Not a Strategy

“Our strategy is to achieve double-digit revenue growth year-over-year.” Whenever I see something like that on a corporate strategy or mission statement, I want to say, “For your sake, I hope not!  What you have there is a desired outcome.  Growth is not a strategy.” Don’t get me wrong; growth is important – very important. …

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