3 Signs Your Customers Don’t Get It
Value Drift could be killing your sales. Here are the warning signs.
Whether you are responsible for your company’s overall growth strategy, or are a salesperson with a quota, it’s crazy-making when customers don’t “get” the value of your amazing offering.
If you are confident that your B2B product or service creates significant business value for customers, and yet you are seeing any of these 3 fact-based warning signs, your business may be experiencing value drift.