Posts Tagged ‘revenue growth’
3 Signs Your Customers Don’t Get It
Value Drift could be killing your sales. Here are the warning signs. Whether you are responsible for your company’s overall growth strategy, or are a salesperson with a quota, it’s crazy-making when customers don’t “get” the value of your amazing offering. If you are confident that your B2B product or service creates significant business value…
Read More“Growth” is Not a Strategy
“Our strategy is to achieve double-digit revenue growth year-over-year.” Whenever I see something like that on a corporate strategy or mission statement, I want to say, “For your sake, I hope not! What you have there is a desired outcome. Growth is not a strategy.” Don’t get me wrong; growth is important – very important. …
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