THIS MAY SOUND LIKE an unanswerable question at first. But it’s not. Some business owners and senior executives don’t give this important question its due because they believe they are too constrained to grow significantly (“I can’t imagine ever being bigger than…”); perhaps others don’t want to shine a bright light on someone’s wishful thinking (“Our strategic plan states that we are going to be a $2 billion company in 5 years…”).
Realistic, rigorous planning and decision-making lead to wise and effective investment in the growth of the business. Learn More