GROWING REVENUE AND expanding margins are an obvious indicator of business health. Perhaps your revenue and profit margins are growing and meeting company expectations. If so, that’s fantastic.
But let’s dig a little deeper. Is the rate of growth also increasing? If not, this could be an early indicator of slowing momentum, and that might be worth looking into, examining both external and internal factors. External factors could include broader market contraction, the strengthening of competitors, or the loss of market share to non-traditional alternatives. Internal factors might be increased discounting by the sales force to win deals, lengthening sales cycles, or lower win rates. Learn More