Scaling the “front office” of your growth business is your greatest challenge. Here’s why.

Congratulations.  You and your team have created a powerful solution using sophisticated technology or a clever platform that solves an important business problem.  Even better, you designed your business model around a product that can scale.  Unlike a professional service business or a capital-intensive manufacturing business, you’re able to provide your product to vastly more customers with very little marginal cost.  People are hailing your company a “high growth business.”

Growth vs. Scale

Businesses that are designed to scale should be growing, but not all growing businesses scale.  That’s because growth and scale aren’t the same.  Growth simply means you are increasing revenues.  But if your costs increase proportionally, you may be bigger without being more profitable.  Scale is different. Read more