ROWING REVENUE AND expanding margins are an obvious indicator of business health. Perhaps your revenue and profit margins are growing and meeting company expectations. If so, that’s fantastic.
But let’s dig a little deeper. Is the rate of growth also increasing? If not, this could be an early indicator of slowing momentum, and that might be worth looking into, examining both external and internal factors. External factors could include broader market contraction, the strengthening of competitors, or the loss of market share to non-traditional alternatives. Internal factors might be increased discounting by the sales force to win deals, lengthening sales cycles, or lower win rates. Learn More
“Shifting our sales organization to sell on value – and capture more value for ourselves — was a big change for us. It wasn’t fast, easy or cheap. But it was worth it. My advice to those considering Ted’s services is to make the long-term commitment to implement these approaches, and stay the course. You can’t be half pregnant. And you can’t half transform. Ted and his team at Entheon will help you get to the results you are looking for. I highly recommend them.”