Sales Methodology and Learning Systems Expert

John is a principal with fcb learning, inc. As a strategic partners of Entheon, John provides our clients with the design and development of customized learning solutions, with special emphasis in the areas of custom sales training, distance learning, leadership, quality, and learning systems architectures. These learning systems are a critical aspect of many growth plans, sales effectiveness initiatives, and the ongoing talent management within sales organizations.

John has designed and developed some of the most cutting edge and successful B2B sales methodologies in the world. Before starting fcb learning, John co-founded Learning Partners, Inc. and before that worked nine years at Wilson Learning Corporation in positions ranging from Senior Designer with the Strategic Business Services group to director of the Sales and Sales Management curriculum. He played a lead role in the development of several Wilson brand products, including the Advanced Account Management Series, the Innovation in Action Series, Problem Solving for Improvement, and Selling Competitive Business Solutions. His clients have included Medtronic, Motorola, Thomson Corporation and other Fortune 100 corporations, as well as not-for-profit organizations like Sandia National Laboratories, the American Chemical Society, and the American Academy of Dermatology.

John holds a Ph.D. degree in English from the University of Minnesota. He has served as an adjunct professor at the University of Minnesota teaching courses in sales training design and development. John has made presentations at the national conferences of both ATD and ISPI, and served on the Editorial Review Board of Training and Development Journal.